Over the last several months, Strategic Marketing and Communications (SMC) has been working toward creating and improving systems and processes that will enable our campus partners to have greater access to useful, hands-on marketing communications tools.
To that end, this month, we are soft launching the platform Marq, which is designed to help us maintain brand consistency while still giving departments the flexibility they need to create and produce branded promotional materials and stationery. With Marq, SMC is creating on-brand templates that can easily be localized, whether that means updating text, swapping images, and/or tailoring content for your audience, without worrying about breaking brand guidelines. Key elements like logos, fonts, and layouts will be locked to protect our brand, but registered users will still have the freedom to make materials their own. This is especially valuable for a distributed organization like ours, where many different departments and offices need to produce multiple pieces of content quickly.
Unlike Canva, Marq is built as a true brand enablement platform, giving us stronger governance and compliance so that the materials we create reflect our brand consistently and professionally.
As part of the initial launch, we have a limited number of seats available across the university for Chapman’s instance of the Marq platform. All schools, colleges, and major units have already identified their local representatives, as university-wide outreach continues. If you have questions or needs, please view the Marq FAQs or email smc@chapman.edu.